Privacy Policy

Who we are

AETHER RELIC is an independent photography and creative platform founded by Michel van Amelsvoord in the Netherlands.

For the purposes of the General Data Protection Regulation (GDPR), Michel van Amelsvoord is responsible for the processing of personal data through this website.

Information we collect

We aim to collect as little personal information as reasonably necessary.

Depending on how you interact with our website, we may process the following information.

Information you provide

When you contact us through email or a contact form, we may collect your name, email address, the content of your message, and any additional information you choose to provide.

Technical information

When you visit our website, certain technical information may be processed automatically by our hosting infrastructure.

This may include your IP address, browser type, operating system, pages visited, and the date and time of your visit.

Such information may be necessary to deliver website content, maintain functionality, and protect the website against misuse.

How we use your information

We process personal information only when there is a valid legal basis under the GDPR.

Communication

We use the information you provide to respond to enquiries, messages, and requests.

Legal basis: Article 6(1)(f) GDPR — legitimate interests, or Article 6(1)(b) GDPR where communication relates to a potential or existing agreement.

Website operation and security

Technical information may be processed to maintain website functionality, investigate technical issues, and protect against unauthorised access.

Legal basis: Article 6(1)(f) GDPR — legitimate interests.

Creative collaborations and services

If you contact us regarding photography, licensing, publications, or creative collaborations, we may process information necessary to discuss or fulfil your request.

Legal basis: Article 6(1)(b) GDPR — contractual necessity or pre-contractual measures.

Legal obligations

Where required, we may process personal information to comply with applicable laws.

Legal basis: Article 6(1)(c) GDPR — legal obligation.

Cookies and tracking technologies

AETHER RELIC aims to provide a privacy-conscious browsing experience.

Our website may use essential cookies or similar technologies necessary for its proper operation.

We do not consider unnecessary tracking an essential part of the visitor experience.

If optional analytics, marketing cookies, or third-party tracking technologies are introduced, we will provide the relevant information and obtain consent where legally required.

You can manage or delete cookies through your browser settings.

Website analytics

We may use privacy-conscious analytics to understand how visitors interact with our website and to improve its content, usability, and performance.

Depending on the technology implemented, this may include aggregated information about page visits, popular content, and general visitor activity.

If an analytics provider processes personal information, we will identify the provider, explain the processing, and establish the appropriate legal basis.

Where consent is required, analytics will not be activated before consent has been obtained.

Contact and communication

When you contact AETHER RELIC, we use the information you provide exclusively for handling your enquiry and any relevant follow-up.

We do not use contact enquiries to automatically subscribe visitors to marketing communications.

Your information will not be sold or used for unrelated marketing purposes.

Downloadable content

AETHER RELIC may offer downloadable materials, including photography resources, camera guides, creative documents, and other digital content.

Where downloads are made available without registration, visitors are not required to provide personal information to access them.

Technical information associated with download requests may be processed by our hosting infrastructure.

If registration, payment, or additional personal information becomes necessary for certain downloads, we will explain the relevant processing before introducing those features.

Social media and external links

Our website may contain links to external platforms, including Instagram, YouTube, and other creative websites.

When you follow an external link, you leave aetherrelic.com and become subject to the privacy practices of the external provider.

AETHER RELIC does not control how these platforms collect or process personal information.

Where third-party content is embedded directly into our website, additional information may be processed by the relevant provider.

We will assess such integrations and implement appropriate privacy measures where required.

Sharing personal information

AETHER RELIC does not sell personal information.

We may share information with trusted service providers where necessary for website hosting, email communication, technical maintenance, or other services requested by visitors.

Where these providers process personal information on our behalf, appropriate contractual and technical safeguards will be implemented as required by applicable law.

We may also disclose information when legally required to do so.

International data transfers

Some service providers may process personal information outside the European Economic Area (EEA).

Where this occurs, we will ensure that appropriate safeguards are in place in accordance with the GDPR.

These may include adequacy decisions issued by the European Commission or approved Standard Contractual Clauses.

Data retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected.

Information provided through contact enquiries is retained for the period reasonably necessary to handle the enquiry and any relevant follow-up.

Information relating to contractual relationships may be retained for the duration of the agreement and any applicable legal retention periods.

Technical information is retained according to the operational and security requirements of our website infrastructure.

Retention periods will be reviewed regularly and adjusted where necessary.

Your rights under the GDPR

If your personal information is processed by AETHER RELIC, you may have the following rights under applicable data protection legislation:

• Right of access: Request information about the personal data we process.
• Right to rectification: Request correction of inaccurate or incomplete information.
• Right to erasure: Request deletion of your personal information where applicable.
• Right to restriction: Request that certain processing activities be limited.
• Right to data portability: Receive your personal information in a structured, commonly used format where applicable.
• Right to object: Object to processing based on legitimate interests in certain circumstances.
• Right to withdraw consent: Withdraw previously given consent at any time.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact:

info@aetherrelic.com

We will respond within the time limits established by applicable data protection legislation.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

https://autoriteitpersoonsgegevens.nl

Data security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration, or misuse.

These measures may include secure website connections, access restrictions, system maintenance, and appropriate hosting security.

Although we take data protection seriously, no method of transmitting or storing information over the internet can be guaranteed to be completely secure.

Children's privacy

AETHER RELIC is not specifically directed at children.

We do not intentionally collect personal information from children through dedicated registration or profiling features.

If you believe that personal information relating to a child has been provided inappropriately, please contact us so that we can investigate the matter.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, technology, or applicable legislation.

The latest version will always be available on this page.

The date displayed at the top indicates when the policy was last updated.

Contact

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact: